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Making the most of your web presence

The old saying “content is king” is very true in the context of digital marketing and SEO, but this is not the only component that will help you improve your businesses standing on the internet. Today more and more focus is given to audio visual and image based advertising by a large section of consumers. Recent research has shown that consumers prefer viewing videos and images rather than reading reams of text. A prime example of this is the popularity of social media platforms such as Instagram, YouTube, and Pinterest. However, for SEO it is still important to strike the right balance between content, videos and images.

Recently Google announced that it was giving more importance to ranking websites that are “mobile friendly”. Proof enough that smartphones and tablets are being used more and more today by people to browse the internet. As the technology on these devices improve, this figure is likely to keep increasing. So if you want to stay ahead of the game, you have to go down the “Responsive” (mobile) website route. However, it’s not just about making the layout of your website “Responsive” so that consumers find it easy to view the site on a smaller screen. It is stil important to ensure that the right balance is achieved by your web designer so the original feel and branding of the website remains intact, when also viewed from a desktop and a much larger screen. There are lots of poorly designed “Responsive” websites that that have lots of buttons and pictures, and when viewed on a desktop, the site doesn't look very professional. It is important to remember that your website is the shop front of your business on the internet. It still needs to look professional and in keeping with your brand and image, as well as easy for desktop users to navigate and find what their looking for. Ease of use for consumers appears to be the way forward in 2018, and the use of the mobile phones will only keep driving businesses to use “Responsive” websites and mobile Apps to make it even easier for consumer to find what their looking for. Google have already introduced App indexing to find useful content for the consumer, and have announced that they will be using this as a ranking signal for users that have an apps installed from a business. So if you are a new business looking to get an online presence, you should really be considering a “Responsive” website. If your business already has a suitable website you may want to consider upgrading it or building a mobile phone website that sits alongside the desktop website. We at Activ can help you do this.

Native Advertising

Also as part of any SEO strategy, "native" advertising has to be relevant and if used properly can help drive consumers to your website, but be warned that it can also work against you, if it is not used properly, square pegs in round holes springs to mind! What is native advertising? Here is an article in on Wikipedia that explains it well.

Native advertising can be very time consuming to understand and use properly, but you don’t need to be an expert, we at Activ can help you with this. We know through years of experience on how to use native advertising to make it work for your business.

Online marketing can make or break a business and if you don’t make the right choices, you could be making the worst decision for your business in 2018. Consider the growing use of digital marketing and get Activ on board as soon as possible to help you drive business to your company saving you time, money and increasing sales.

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